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Multichoice celebrates variety African content

It was a magical night filled with #OnlyTheBest of African entertainment when MultiChoice Africa kicked off its second #OnlyTheBest Content Showcase Extravaganza in spectacular style at the Outrigger Resort, Mauritius.
The event, dubbed ‘Night of a Thousand Stars’ saw all the glitz and glamour of Hollywood, Bollywood and Nollywood come to life on the island paradise, as guests that include Genevieve Nnaji, Rita Dominic, Desmond Elliot and Ramsey Nuoah were given the full movie-star treatment.
Flavour, Stonebwoy and The Mavins kept the guests on their feet with their popular hits while last year’s MCs IK and Eku proved that they still had the gist, it’s like they were picking up from where they stopped last year in Trau Aux Bitches, they kept the glamorous proceedings running smoothly.
Guest also experienced host IK who also brought his popular show, High Lites with IK, to the stage with a delightful interview with Nigerian crooner Banky W alongside music by DJ Sousa.
MultiChoice Africa’s CEO Tim Jacobs who welcomed guests  promised that the video entertainment service provider will do all it can to make only the best content available to its subscribers on any platform, on any device and at any time.
“We believe television is an extremely powerful tool that can educate, entertain and inform. The evolution of this medium has become fast and furious and as a business we are constantly evolving to stay ahead,” he said.
Jacobs lauded the success of MultiChoice’s GOtv DTT (Digital Terrestrial Television) offering, which currently operates in 8 countries, bringing low-cost digital television to homes and supporting governments in freeing up vital broadcast spectrum by switching from analogue to digital signal.
He also acknowledged the challenges which the business faces. “Our growth over the last 20 years has been a result of massive investments we have made in people, content and technology – but as with any business, not all of these investments or changes have hit the spot…. so we have from time to time re-evaluated our position and made changes to our strategies. At the end of the day however it is really our subscribers we have to thank for staying with us, trusting us to deliver the best television experience and customer service to make their experience world class,” said Jacobs.
However, it wasn’t all magic for the organizers, only a day after the openning, Multichoice was put on spot for prioritizing Nigerian content over that from other countries.
Officials from the pay TV agreed that it’s true they may have had most of their strategies on East Africa wrong and they are thinking of going back to the drawing board.

About Kaggwa Andrew

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